The Business of Sports Starts Here
Insider knowledge. Real frameworks. The career advantage you won't find in a classroom.
Start Here - It's Free
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The 5-stage blueprint for breaking into sports, entertainment, and marketing. From freshman year to front office — with specific actions, realistic timelines, and free resources at every step.
Digital downloadFrom campus to front office in 5 stages. A free career roadmap with specific actions, timelines, and resources for anyone serious about breaking into sports, entertainment, and marketing.
Free
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The FOA Informational Interview Guide
Digital downloadTurn a 20-minute conversation into a career-changing relationship. The FOA Interview Guide gives you the complete system — outreach templates, research frameworks, and a follow-up sequence that builds real industry connections.
Free
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The FOA Sports Industry Resume Template
Digital downloadTransform your resume into a powerful tool for breaking into sports and entertainment. This template guides you to showcase your business impact with industry-specific language for maximum impact.
Free
FAQ
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Who is this course for?
This course is built for anyone serious about breaking into or advancing within sports, entertainment, or marketing — whether you're a college student, recent graduate, career switcher, or working professional looking to pivot. You don't need a sports management degree. You just need the drive to get there.
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Do I need prior experience in sports business to take this course?
No. The FOA Playbook is designed to meet you where you are. Whether you're starting from zero or looking to sharpen your existing knowledge, the curriculum builds from the ground up with real-world frameworks anyone can apply immediately.
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What makes this different from other career courses?
Most career courses teach theory. The FOA Playbook is built on the actual frameworks used by executives who have operated at the highest levels of the NFL, Fortune 500 brands, and the sports marketing industry. This is insider knowledge — not textbook content.
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How long do I have access to the course?
Lifetime access. Once you enroll, the course is yours — including any future updates to the curriculum.
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When will the course content be available?
The FOA Playbook is currently available for pre-order at our Founding Member price of $147. Full course content will be released shortly. Pre-order students will be the first to receive access and will keep their founding member pricing permanently.
