Insider Knowledge

Gain unprecedented insights into how top sports and entertainment organizations actually operate, from revenue generation to strategic partnerships

Career Roadmap

Develop a personalized strategy to position yourself for success, with practical tools used by industry executives

Network & Connections

Learn how to build meaningful industry connections and understand the hidden pathways to career advancement

Your Gateway to Industry Success

This isn't just another career course — it's your backstage pass to the business of sports and entertainment. Built on real frameworks used by executives who've operated at the highest levels of the industry, the FOA Playbook gives you the insider knowledge most professionals spend years trying to find on their own. Whether you're just starting out, making a pivot, or ready to accelerate your path — this is where that journey begins.

Your Industry Guide

Martin Nance is an NFL executive, Super Bowl Champion, and former global marketing leader at PepsiCo and Gatorade. As Executive Vice President and Chief Marketing Officer of the Minnesota Vikings, he has spent his career operating at the intersection of sports, business, and brand strategy. The FOA Playbook is built on the frameworks and insights he's used at every level of the industry.

Course Curriculum

5 Chapters · 15 Lessons

  1. 1

    The Inside View — How the Industry Actually Works

    1. (Included in full purchase)

      Where the Money Comes From — Revenue Streams Most Fans Never See

    2. (Included in full purchase)

      The Power Map — Who Makes Decisions, Who Influences Them, and How to Get on Their Radar

    3. (Included in full purchase)

      Industry Myth-Busting — What You Think the Job Is vs. What It Actually Is

  2. 2

    The Business of Sports & Entertainment — Follow the Money

    1. (Included in full purchase)

      Media Rights, Licensing & Digital Revenue — The Contracts That Fund Everything

    2. (Included in full purchase)

      Ticket Sales, Premium Experiences & Live Events — The Economics of the Room

    3. (Included in full purchase)

      NIL, Athlete Brands & the New Creator Economy — The Biggest Shift in Sports Business in 30 Years

  3. 3

    Marketing, Brand & Fan Engagement — The Work That Moves Culture

    1. (Included in full purchase)

      Fan Engagement Strategy — How Top Organizations Turn Casual Fans Into Lifelong Loyalists

    2. (Included in full purchase)

      Content, Social & Digital — How to Build an Audience in a Crowded Market

    3. (Included in full purchase)

      Campaign Architecture — How Major Sports Marketing Campaigns Are Built from Brief to Launch

  4. 4

    Breaking In & Moving Up — The Career Playbook Nobody Shares

    1. (Included in full purchase)

      Building a Network That Opens Doors — The Right Way to Connect with Industry Executives

    2. (Included in full purchase)

      Your Personal Brand — How to Position Yourself So Opportunities Find You

    3. (Included in full purchase)

      The Informational Interview Playbook — How to Turn a 20-Minute Call Into a Career-Changing Relationship

  5. 5

    Your 90-Day Career Launch Plan — From Learning to Landing

    1. (Included in full purchase)

      Building Your Target List — The 20 Organizations and 10 People You Should Be Pursuing Right Now

    2. (Included in full purchase)

      Your FOA Career Roadmap — A Personalized 90-Day Plan Built Around Your Specific Goals

    3. (Included in full purchase)

      The Long Game — How to Think About Career Trajectory Over 5, 10, and 20 Years

Your Career Transformation Starts Now

Don't let another opportunity pass you by. This is your moment to gain the insider knowledge that separates successful professionals from the crowd.

Secure Your Spot Now