Insider Knowledge

Learn how sports and entertainment organizations are actually structured, where the money comes from, and how decisions get made — the inside view most fans never see.

Career Roadmap

Build a personalized 90-day plan around your specific goals, background, and target roles — not a generic template, but a strategy built for you.

Network & Connections

Understand how relationships actually work in this industry and learn the exact approaches that get ambitious professionals into rooms most people never access.

This Is the Playbook Nobody Hands You

Every industry has an insider track. In sports and entertainment, it runs through the people who understand the business — not just the game. The FOA Playbook was built around the real frameworks, real career moves, and real industry dynamics that executives at the highest levels of sports, entertainment, and marketing use every day. Whether you are trying to break in, make a pivot, or accelerate where you already are — this is where that journey gets serious.

Built by Industry Insiders

The FOA Playbook was developed by professionals who have operated at the highest levels of sports, entertainment, and marketing — from NFL front offices to Fortune 500 brand strategy to global athlete partnerships. This is not academic theory. It is the insider knowledge that executives spent careers accumulating, now structured into a curriculum built specifically for the next generation.

Course Curriculum

5 Chapters · 19 Lessons

  1. 1

    The Inside View — How the Industry Actually Works

    1. (Included in full purchase)

      Ch1_L1_Where_the_Money_Comes_From

    2. (Included in full purchase)

      Ch1_L2_The_Power_Map

    3. (Included in full purchase)

      Ch1_L3_Industry_Myth_Busting

    4. (Included in full purchase)

      The Revenue Map Framework

    5. (Included in full purchase)

      The Power Map Framework

    6. (Included in full purchase)

      The Myth Busting Framework

    7. (Included in full purchase)

      Chapter 1 - The Inside View — How the Industry Actually Works

  2. 2

    The Business of Sports & Entertainment — Follow the Money

    1. (Included in full purchase)

      Ch2_L1_Sponsorship_and_Brand_Partnerships

    2. (Included in full purchase)

      Ch2_L2_Media_Rights_Licensing_and_Digital_Revenue

    3. (Included in full purchase)

      Ch2_L3_Ticket_Sales_Premium_and_Live_Events

  3. 3

    Marketing, Brand & Fan Engagement — The Work That Moves Culture

    1. (Included in full purchase)

      Ch3_L1_Building_a_Brand_People_Care_About

    2. (Included in full purchase)

      Ch3_L2_Fan_Engagement_Strategy

    3. (Included in full purchase)

      Ch3_L3_Content_Social_and_Digital

  4. 4

    Breaking In & Moving Up — The Career Playbook Nobody Shares

    1. (Included in full purchase)

      Ch4_L1_How_Hiring_Actually_Works

    2. (Included in full purchase)

      Ch4_L2_Building_a_Network_That_Opens_Doors

    3. (Included in full purchase)

      Ch4_L3_Your_Personal_Brand

  5. 5

    Your 90-Day Career Launch Plan — From Learning to Landing

    1. (Included in full purchase)

      Ch5_L1_Auditing_Where_You_Are

    2. (Included in full purchase)

      Ch5_L2_Building_Your_Target_List

    3. (Included in full purchase)

      Ch5_L3_Your_FOA_Career_Roadmap

A Credential Worth Adding to Your Resume

Completing The FOA Playbook gives you something most candidates don't have — a verified understanding of how the sports and entertainment business actually works. Add it to your LinkedIn profile, your resume, and bring it to every interview as proof that you've done the work to understand the industry before you ever applied.

Your Seat at the Table Starts Here

Founding Member pricing is available for a limited time. Pre-order now at $147 and lock in your access, including all future updates to the curriculum — before the price increases at full launch.

$147.00

Pre-Order at Founding Member Price